Achieving Authentication in Electronic Markets: A Principal-Agent Perspective

نویسندگان

  • Amit Basu
  • Steve Muylle
چکیده

This research attempts to develop a conceptual foundation for authentication in electronic markets by drawing upon the well-known principal-agent theory in Economics. First, principal-agent theory is discussed and related to authentication in electronic markets. Then, the technologies and business functionalities that are currently available to support authentication in electronic markets are evaluated through an agency cost lens. This is then used to develop a decision theoretic framework that assists online sellers in establishing authentication. Finally, the scientific and practical implications of the study are outlined and future avenues for research suggested.

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تاریخ انتشار 2001